The Late Show With Stephen Colbert has some awesome press releases buried on its website. I love the ways they mock every element of this boilerplate document.
Every single content marketing article suggests writing list posts to get the click. So if everyone’s writing list posts, how can yours be special?
Every business decision you make should align with your company’s most cherished values. Define these values before making any marketing decisions.
Do all of your headlines advertise awesome, fantastic, brilliant, exclusive, amazing content—when in reality, your content isn’t that great?
For creatives, the CTA is “take a chance on me.” You have to convince people to build a relationship with you by explaining who you are, what you’ve done, and why you’re worth it.