Will you earn more from having a new customer than you spent to earn their business?
In addition to publishing content, you need to organize content and update it frequently. That’s why having a content library is critical to your content marketing strategy.
The Late Show With Stephen Colbert has some awesome press releases buried on its website. I love the ways they mock every element of this boilerplate document.
The people consuming your content have a limited number of minutes between now and their death. You should endeavor to deserve those minutes by creating and publishing something truly unique.
Every single content marketing article suggests writing list posts to get the click. So if everyone’s writing list posts, how can yours be special?
Every business decision you make should align with your company’s most cherished values. Define these values before making any marketing decisions.
For creatives, the CTA is “take a chance on me.” You have to convince people to build a relationship with you by explaining who you are, what you’ve done, and why you’re worth it.
Read this post before you quit writing for the Web.