Customer Lifetime Value: Are You Spending Too Much to Get New Customers?
Will you earn more from having a new customer than you spent to earn their business?
Category Archives: Content Marketing
Content Library: Create One and Manage It
In addition to publishing content, you need to organize content and update it frequently. That’s why having a content library is critical to your content marketing strategy.
The Best Press Releases Ever From Stephen Colbert
The Late Show With Stephen Colbert has some awesome press releases buried on its website. I love the ways they mock every element of this boilerplate document.
Unique Content: Creating, Publishing, and Demanding It
The people consuming your content have a limited number of minutes between now and their death. You should endeavor to deserve those minutes by creating and publishing something truly unique.
No More Content Marketing List Posts. For the Love of G-d.
Every single content marketing article suggests writing list posts to get the click. So if everyone’s writing list posts, how can yours be special?
Marketing That Reflects Your Company Values
Every business decision you make should align with your company’s most cherished values. Define these values before making any marketing decisions.
Content Creation for Creative Professionals
For creatives, the CTA is “take a chance on me.” You have to convince people to build a relationship with you by explaining who you are, what you’ve done, and why you’re worth it.
Are You a Burned Out Content Writer?
Read this post before you quit writing for the Web.