Will you earn more from having a new customer than you spent to earn their business?
In addition to publishing content, you need to organize content and update it frequently. That’s why having a content library is critical to your content marketing strategy.
How much is an hour of your time worth as an entrepreneur? $50? $100? Especially when you don’t enjoy writing or visual content creation, why are you spending time on that task?
The Late Show With Stephen Colbert has some awesome press releases buried on its website. I love the ways they mock every element of this boilerplate document.
Is your business—or your love life—failing to take off? Look no further than the grammar, spelling, and punctuation errors on your website.
The people consuming your content have a limited number of minutes between now and their death. You should endeavor to deserve those minutes by creating and publishing something truly unique.
Proofreading challenges: get the lowdown on lie vs. lay in this short and sweet blog post.
Every single content marketing article suggests writing list posts to get the click. So if everyone’s writing list posts, how can yours be special?
Every business decision you make should align with your company’s most cherished values. Define these values before making any marketing decisions.
Do all of your headlines advertise awesome, fantastic, brilliant, exclusive, amazing content—when in reality, your content isn’t that great?
Is it better to automate content curation completely or handle it yourself? This post will help you find the right balance between quality and saving time.
SEO writing isn’t just about explaining your site to Google. It’s about attracting customers and getting conversions.
Use Pocket’s Chrome extension and smartphone app to curate content and share it on social networks. No more losing articles and images you want to share with followers. Pocket keeps track of them all.
Save a bank of social network message templates for your team to copy and paste. Say “goodbye” to typing the same responses over and over again.
Frequent blogging means blog posts keep working long after their publication date. Discover the SEO and marketing value you get from posting regularly to your blog.
For creatives, the CTA is “take a chance on me.” You have to convince people to build a relationship with you by explaining who you are, what you’ve done, and why you’re worth it.
The “So what? Because!” concept adds enough pre-writing to create a more focused first draft minus the shackles of full-fledged outlining.
Don’t order written work the way you’d order Happy Meals from the drive-thru. Instead, hire a partner to present your best ideas in a well-written package.
When you own a small business, think twice before delegating blog comments and customer interactions to your marketing company.
From the Billionaire Blogger to the Vaguely Inspirational Blogger, here’s a sampling of the bloggers no one can stand…and why there’s still plenty of room for your voice.
Using Twitter lists lets you simultaneously curate shareable content and come up with blog topics and ideas.
Everyone wants to design the latest viral social media post. We too often underestimate the power of slow and steady sharing.
When you have blog topics or ideas, or you see an article that warrants further study, don’t think too much about developing the concept. Instead, grab it, store it in Evernote, and know that it’s there the next time you need it.
Fewer than one-third of buyers trust vendor-produced content. How do we make it right?
As a music major, I was expected to play any style of music that was placed on my music stand, and writers should have the same flexibility. Try these tips to improve your writing so that you’re comfortable with multiple subjects and formats.
Here’s why too many writers post first drafts instead of polished work – and some pointers on how to proofread and edit your work.
What to do when an editor rewrites your work until it’s unrecognizable, but without destroying a good business relationship.
Read this post before you quit writing for the Web.
If you dish up a blog post entitled “40 Questions to Ask During Your Next Physical,” there’s a good chance that your followers will consciously uncouple with your tweet and keep scrolling down the page.